Savvy Sprout Articles
Stay up to date with the latest news, developments and updates in the Search Engine Optimisation (SEO), Paid Search (PPC), Website design and Digital Strategy world so that you can stay informed to ensure you make educated decisions..
When Coronavirus is not the only news, make sure your business still is
NOW is the right time to work on your business - Boost your business impact now with astute online marketing Many business owners are worried about how the Coronavirus (COVID-19) will impact on their bottom-line in the months to come. And that’s realistic and...
Poised for content clout – The role of SEO copywriting
Creating content for the sake of creating content, or because it’s what the internet says you should be doing, is not going to do your business any favours. It won’t benefit or contribute to search engine optimisation efforts, nor will it benefit the visitor. The...
Instagram redesign – Digital town square gets creative corners
Facebook’s 10th F8 Developer Conference celebrated the individual apps that now fall under the Facebook Inc fold (i.e. Facebook itself, WhatsApp, Instagram, Messenger and Oculus), and highlighted what a global team of developers, creators, entrepreneurs and innovators...
Facebook redesigns its platforms in a bid to enhance security & UX
Facebook redesigns its platforms and applies dynamic updates to the Facebook Inc interface - announcing the news on 30 April at the company’s annual F8 conference in San Jose, California. Here, we analyse the input of CEO Mark Zuckerberg, and look at how...
SEO & LinkedIn – On the Pulse of Original Content
Experts in search engine optimisation (SEO) are cautioning companies not to directly republish articles from their website onto LinkedIn Pulse, without the necessary rewrites or repurposing. Doing this could harm your ranking on Google, instead of the good...
Social Media Influencer – dark side or worth their weight in gold?
The social media realm can be a puzzle of confusing apps, # tags, opinions and advertising, but an old-school tactic, influencers, is quickly gaining traction. Social Media Marketing, from a company perspective, is constantly changing and to stay ahead...
‘Family of apps’ set to dominate social media
Facebook chief executive officer Mark Zuckerberg has made a big move that he says will make social media safer. He highlighted the focus on making online chatting faster, simpler, more reliable and more private. The announcement sees WhatsApp, Instagram...
Keep soaring amid Google algorithm updates
Is your website one of a number that the latest Google algorithm update penalised? Was the timing around March to August 2018? In this article, we summarise what’s behind these updates and what you can do to remain compliant. Website owners need to...
Outsource your social media marketing: here’s why!
A mistake made by many business owners is to attempt to undertake all their social media marketing requirements single-handedly. Here’s why you may do better to outsource social media marketing to a specialist. Social media marketing (SMM) is best...
HTTPS migration – Google Chrome’s final warning
Understanding what HTTPS, the impact it has on your site and how you can do the migration In a previous post, we discussed HTTP vs HTTPS – SSL certificate impact on search engines (ssl seo impact). We looked into the reasons why the HTTPS migration movement is...
HTTP VS HTTPS – SSL certificate impact on search engines
Keeping your personal information private is an ongoing and increasing concern for online users. With the technological advancements of digital channels, e-commerce, artificial intelligence and social media, it is becoming difficult for website users to stay afloat...
What constitutes good SEO content?
For quite some time now, conventional SEO has been a thing of the past. With regular search engine algorithm updates from search engine giant, Google, sticking to strict guidelines has become more important than ever – rendering better and more accurate results to...
What is responsive website design?
Does your website need responsive design? The answer is YES! Ever since the dawn of the smartphone and tablet, as well as increased global access to internet services, the use of these devices to surf the web has grown at an incredible speed. Smartphone and...
5 ways to turn your website into your best lead generator
Your website needs to be a strategic lead generation tool, not just a public face of your brand In modern day marketing your website is more often than not the first point of contact a potential customer will make with your business or brand. For this reason...
What is Search Engine Optimisation (SEO)?
An overiew on what SEO is, why you need it and how it works A question we get asked all too often is "What is search engine optimisation?". Search Engine Optimisation, also known as SEO, is a vital element of your online marketing activities. Without it your...
Google My Business – A step by step guide
We guide you on how to set up and manage your Google My Business listing Our previous post titled "Google releases new application – Google My Business" provided an overview of the new business suite of tools for businesses by Google. With this step by step...
Google releases Google My Business
Recently the internet search giant, Google, introduced a new online tool to help businesses get found online called Google My Business. This new one-stop-shop suite of online marketing tools gives users the ability access all their Google business applications...
Why you need brand consistency
Building a brand without brand consistency will negatively impact public perception Building a brand can be a tiresome and tough business activity. Not building your brand in the right way from the offset can cost a business a lot of time, money and customers....
Building your brand online
Ensure future growth with a strong online brand Savvy Sprout understands that running a small business, or any size business for that matter, is tough. Running your business when you have endless amounts of information and many different marketing channels...
How having a user-friendly website benefits your business
In the modern digital world not having a website will ultimately lead you towards a dead end. Having a website that is not user-friendly will lead you down the same path so take a look at some of the ways that dedicating some time can result in you having a more...
Mobile user experience a ranking factor
With the increase in mobile usage, Google may start to penalise websites that do not deliver a pleasant mobile user experience A recent article by Search Engine Land indicates that inside information gathered by their experts show a push from Google to consider...
SEO Trends 2015
Tips and suggestions for the year ahead with SEO trends 2015 If you haven’t yet looked at your SEO plan for the year ahead or have a plan, but you are not quite sure if it is in line with SEO trends 2015 then spend some time reading through this article. ...
Mobile usability now a Google ranking signal in mobile search
Google recently made a very big announcement that it was to start including mobile usability of websites as a ranking signal in all mobile search queries. During the latter part of 2014 we wrote an article “Google considers mobile user experience as a ranking...
The dangers of cheap website design
We do not know a single person or business that does not like a great bargain. More often than not there is nothing wrong with bargain hunting or shopping for the cheapest possible option. But, when it comes to your online brand via your website, the cheapest possible...
Making sense of Google algorithm updates
Making sense of Google algorithm updates Over the last couple of years, Google has issued a number of different algorithm updates in the effort to provide users with accurate and high quality search results. There have been four main algorithm...