Paid Search Marketing (PPC Advertising)

Make sure your campaigns have the desired effect and that you have cover whilst building up your organic rankings with PPC adverting.

Paid Search Marketing is also known as PPC (pay-per-click) marketing or advertising, CPC (cost-per-click) marketing, and many others. It is a search-based marketing activity similar to search engine optimisation whereby you advertise on Search Engine Result Pages (SERPs) or partner websites by paying each time your advertisement is clicked on (CPC) or each time your advertisement is displayed (cost-per-impression, also known as CPM).

Search engine advertising is one of the most popular forms of PPC and Google is known as the most popular search engine platform. It allows companies and advertisers to bid for ad placement in a search engine’s sponsored search result links when someone searches a keyword that is related to their business offering. PPC success depends on a wide range of factors and ensuring they all correlate is vital to PPC campaign success. The 2 most popular PPC search advertising platform sinclude Google AdWords and Bing Ads – both of which, if set up correctly, can deliver tremendous value..

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Increased traffic

Paid Search provides you with an additional high quality traffic source so you can increase conversions and ultimately increase your sales numbers. Through advanced targeting and control over budgets, ppc advertising gives companies the opportunity to see drastic increases in traffic numbers. Detailed reporting allows us to further optimise ads to increase traffic even more.

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Fully measurable

Pay per click ads allows you to find out what is working and what is not. Daily check-in’s allow us to ensure your ads are optimised and monthly reports give us the opportunity to re-strategise and implement any changes that need to be made to reach optimal performance. The ability to accurately measure data like spend to clicks to conversions justifies advertising spend and campaign results.

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Keyword management

Keyword research is the single most important step in overall campaign success. We make sure your ads are showing on the most common search terms relevant to your requirements and put into the appropriate keyword groups for effective keyword management and monitoring. Over and above keyword research is the management of keywords during an ad campaign to make sure bidding is in line with budgets and optimised for increased conversions.

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Increased visibility

Pay per click (PPC) advertising allows you to reach more people on more platforms with more accuracy. Increased visibility results in increased conversions and ultimately increased sales and profits. Accurate targeting and keyword analysis is crucial to achieving the desired visibility you need to make you digital marketing campaigns a success.

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Targeted campaigns

PPC advertising allows us to target advertising campaigns based on very specific keywords, age groups, countries and regions to increase relevant visitor counts. Second to advanced targeting of the ads is having a strong enough call-to-action (CTA) which should be clear, concise and relevant to the campaign so that you can elicit a response to get your desired campaign results.

Landing page optimisation 100% 100%
Keyword Research 100% 100%
Keyword Bidding 100% 100%
Ad Content 100% 100%
Campaign Strategy 100% 100%
Campaign Monitoring 100% 100%
Reporting 100% 100%

Why use Paid Search Marketing?

The most obvious reason for your business to make use of paid search marketing is that your product, service, or company listing will appear at the top of SERPs. With 75% of online browsers not going past the first page of search results it is vital that you get your results on the first page by either having strong organic search results or embarking on paid search marketing campaigns.

Paid Search Marketing campaigns are also very quick and easy to set up, maintain, or change. Your setup and any changes also reflect immediately so you don’t need to wait for your changes to take effect.

Tracking your campaign results are easy with paid search marketing campaigns. You no longer need to place advertisements and hope you get the desired results as you can track and amend search advertisements as you want. Along with tracking your campaigns successes is the ability for your paid search marketing ads to be highly targeted. You can schedule your ads to appear during certain times of the day and in certain locations – giving you increased control over your advert placements.