SEO Analytics & Reporting

Improve and track search engine optimisation results and efforts with SEO analytics & SEO Reporting

In order for your website to get the results it requires to show up high on search engine result pages (SERPs) results, there are a number of Search Engine Optimisation (SEO) techniques that need to be applied. Gaining experience on these techniques and knowing what’s required from website owners to get results can be a daunting task. When one looks at all the algorithm updates that search engines publish to increase the quality of search results, it can easy become overwhelming for in-house web designers to practice SEO. Over and above the knowledge required to satisfy search engines’ requirements comes the need to be able to extract data and compile them into useful SEO analytics through SEO Reporting.

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Insights

One of the most valuable part of Search Engine Optimisation (SEO) is getting insights into your website’s performance. The insights gained from SEO Analytics & Reporting allows you to track performance and know exactly where you stand compared to historic data. It also allows you to know how you rank against your fiercest competitors.

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Competitor Analysis

Having a very clear vision and strategy is key to SEO performance. SEO Analytics & Reporting gives you the platform to track this, but it also gives you insight into what your competitors are doing and how they are ranking against your keywords/phrases. There are many other technical benefits of competitor analysis that give you the information the you need to make informed decision moving forward.

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Error Tracking

An important aspect of SEO that is gathered through the Analytics & Reporting phase is error tracking. Certain tools provide very deep insight into website performance by picking up very specific technical and SEO data and where there are errors. As search engines are constantly updating algorithms and requirements, it is of utmost important to make sure you stay on top of errors to avoid any potential penalties.

Website Traffic 100% 100%
Domain & Page Authority 100% 100%
Algorithm Tracking 100% 100%
Conversion Tracking 100% 100%
Competitor Tracking & Analysis 100% 100%
Keyword Tracking 100% 100%
Error Reporting 100% 100%
Visitor Demographics 100% 100%
Google Analytics & Webmaster 100% 100%
Inbound & Outbound Link Analysis 100% 100%

SEO Analytics and why do you need it

Putting together a great website that users enjoy and return to are a must, but without your website being found you will be losing a lot of traffic. Search engine optimisation is a vital component to the overall success of your website and can be the difference between online success and failure. When you consider how much time and effort is going into the success of your website and SEO, it becomes clear that not having access to in-depth seo analytics can render all your efforts useless.

SEO analytics is the process of collecting a number of different key data points from your website, social channels and external websites from SEO Reporting to gain insights into performance. This allows for better future decisions as well as to base future campaigns on actual data and not guesses. Without analytics you can very easily find yourself spending a lot of time and effort in areas that do not render results or that your target audience is not interested in.

To effectively gather all the information that is required to make SEO analytics worthwhile you need a combination of analytics tools, lots of experience and a great understanding of the SEO environment. Many companies insist that website design, content generation, SEO and analytics be kept in-house, but when comprehensive cost and skills analysis is done, it more often than not shows that enlisting the skills of experts are both cost and time effective.

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What are some of the elements you can expect to see in SEO analytics reports?

To make sure you can get the best out of your SEO company, you need to make sure that you know what to expect when it comes to reporting and understand what all the data means to you. A good seo agency should provide you with analytics to match your reports. This will give you a good overview of the month’s performance and provide you with a foundation for analysing the data in the reports. Monthly seo reporting is crucial to tracking and understanding your website’s performance.

An extremely important and often under-reported item in SEO analytics is that of search engine algorithm updates. Search engines update their search algorithms on a regular basis to improve search results to deliver a better and more accurate user experience. Each of these updates include a number of updates to ranking signals that can positively or negatively impact your search results. Your results may also be unchanged, but without accurate tracking and reporting of these updates, you will never know if your website has benefited or been penalised.

A major point of analysis in SEO analytics is that of traffic. It is important to track your web traffic to pick up on any trends, improvements or declines so that they can be utilised or improved to maximise returns. Monitoring traffic carefully during specific marketing or advertising campaigns will also give insights into what’s working and what’s not. There are a number of different traffic elements that should be included in SEO reports and some include search, paid, organic, referral, direct, email and social traffic.

Gone are the days that people only searched for information on PC’s. With the rise of the digital era and constant evolution of digital platforms websites and online marketing channels need to be optimised for a range of different devices. You can be sure that if your website is not mobile-ready and does not display in a user-friendly manner on mobile devices and tablets, that you are losing valuable traffic. Having this data available to you via SEO analytics gives you insights into how many visitors accessed your website from each device.

Do you know where you website traffic is coming from? Is the majority of your traffic coming from your specific country or city? If not, then there is SEO work to be done to get the desired results. If you don’t know or are not being given these results in your SEO analytics reports then you are missing out on extremely valuable insights and information. If it extremely important to monitor where you traffic is coming from to ensure that your message is reaching the right target audience in the correct location.

Every company wants to be able to justify web and SEO costs and work out their ROI but most companies don’t have access to the information required to do this. Once way of getting such information is to set up goals in SEO tools that track how many people completed a certain action that, dependant on your goal, could have resulted in a sale. Having access to this information can be the different between online success and failure and by having conversion information you know where you need to improve and what areas are yielding positive results.

Heat maps are another under-utilised but extremely effective component of SEO analytics that give marketing teams great insight into user behavior. Heat maps also give you the opportunity to trials certain products and solutions and visually determine their success. The value that heat maps offer is that they are able to visually present visitor by showing what images, content, links, services or products are clicked on the most. Having access to this information lets you know what elements need to be utilised to increase conversions and what areas need attention.

One of the most important components in SEO analytics is that of keyword performance monitoring and tracking. People search for key words and key phrases which you build into your website and SEO strategy and knowing how your keywords are performing are vital the success of your search results. Keyword monitoring lets you know when a certain keyword ranking has dropped or picked up so that you are able to apply certain techniques to improve their rankings.

Domain Authority (DA) is a search engine ranking score developed by a leading SEO analytics giant that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Page Authority is based on data from a web index and takes into account a multitude of differentfactors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.