Website Design & Development

Be unique and stand out from your competitors with a modern, clean and crisp website design that will leave a lasting impression

Do you know that it only takes a fraction of a second for someone to decide if they like something or not? This is no different when it comes to your website design. A great website design will first and foremost be searchable on search engines because of SEO, grab attention, entice visitors to continue browsing your website, and give them the necessary tools and information to make an educated decision about what they want. Businesses can and should also make use of paid search marketing to increase visibility and render their website to the correct target audience.

If your website design is out of date, difficult to navigate, or doesn’t give your visitors a good ‘feeling’ then you can be prepared for your website to deliver a dismal performance. If you get the feeling that your website design isn’t up to scratch then you should think about the topics mentioned below to see how your website design, provided by Savvy Sprout, can be improved:

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Brand Awareness

Your website is your silent ‘sales person’. If you provide best-in-class service, or supply a ground-breaking product, backed by a weak or poor website design then all your online sales efforts are in vein. You need to give your website the attention it needs to prosper. Opting for the cheapest website design company is not always going to deliver the results you need – ultimately you pay for what you get.

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Layout

If you look at your home or office you will realise that everything has its place. The same applies to your website design. Everything on your website needs to have a logical ‘home’ to facilitate visitors finding the information they require. Your website’s navigation needs to be logical, clear, and consistent. Along with the navigation, it should be apparent what the main content on a page is and what is secondary, based on size and location.

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Mobility

If you cant communicate with people on their mobile devices then you cant communicate with them at all. For your website to resonate with mobile users, it needs to be responsive and automatically adapt to the users screen size. If your visitors need to scroll sideways and zoom in to read your information then you can consider that a lost opportunity. Mobile responsiveness is a key website design element that has to be part of your design.

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Structure

One thing is obvious – your website has to look good! But, looks are not everything. Do not compromise usability for the sake of appearance when designing your website. Your website design should naturally lead the eyes of your visitors to the most important information so that visitors can get what they want with ease. A couple of ways for your website design to achieve a good look is through space; typography, internal links, images, colours, and calls to action.

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Usability

Your website design will determine if your visitors decide to stay, browse your website for products and services and take action, or leave and look elsewhere. Your website needs to be modern and up-to-date, providing the usability to allow people to easily find what they are looking for. When all these elements are combined you get a website design that works and can start delivering the results you have been longing for from your website.